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Papers: Databasing the shopper's mind: Approaches to a ‘mind genomics’
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Published in: | Journal of database marketing & customer strategy management 2006-01, Vol.13 (2), p.144-155 |
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Main Authors: | , , , , |
Format: | Article |
Language: | English |
Citations: | Items that cite this one |
Online Access: | Get full text |
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ISSN: | 1741-2447 1741-2447 |
DOI: | 10.1057/palgrave.dbm.3240291 |