Perceived network externalities and communication technology acceptance

Electronic mail (e-mail) and instant messaging (IM) systems represent two communication technologies that are potentially substitutable. A unique feature of e-mail and IM is that their value to an individual user increases as the number of other people adopting the system grows. This is referred to...

Full description

Saved in:
Bibliographic Details
Published in:European journal of information systems 2007-02, Vol.16 (1), p.54-65
Main Authors: Strader, Troy J, Ramaswami, Sridhar N, Houle, Philip A
Format: Article
Language:English
Subjects:
Behavior
Business and Management
Business Information Systems
Communication
Communications systems
Connectivity
electronic mail
Electronic mail systems
End users
Externality
Hypotheses
Information Systems and Communication Service
Information technology
information technology acceptance
Innovation/Technology Management
Innovations
Instant messaging
network externality
Operations Research/Decision Theory
Perceptions
spam
Studies
Technological change
Technology
Technology Acceptance Model
Citations: Items that this one cites
Items that cite this one
Online Access:Get full text
Tags: Add Tag
No Tags, Be the first to tag this record!
Description
Summary:Electronic mail (e-mail) and instant messaging (IM) systems represent two communication technologies that are potentially substitutable. A unique feature of e-mail and IM is that their value to an individual user increases as the number of other people adopting the system grows. This is referred to as a positive network externality. This externality makes it difficult for consumers to switch to other systems because of the potential loss of connectivity with network members. Further, as this externality grows, it has unintended negative consequences in the form of spim and spam. Including these three network externality effects - positive, cross-impact, and negative - the present study investigates the determinants of electronic communication system use based on an extended Technology Acceptance Model. The study findings suggest that user perceptions regarding network externalities have a positive impact on use of electronic communication systems while perceptions of problems associated with unsolicited messages and perceived usefulness of alternative systems do not significantly affect system use. This study contributes to our understanding of the factors that affect use of existing and newer alternative communication technologies.
ISSN:0960-085X
1476-9344
DOI:10.1057/palgrave.ejis.3000657