Entrepreneurial marketing and business performance in SMEs: the mediating role of competitive aggressiveness

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Bibliographic Details
Published in:Journal of marketing analytics 2024-05
Main Authors: Kakeesh, Dana F., Al-Weshah, Ghazi A., Alalwan, Ali A.
Format: Article
Language:English
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Online Access:Get full text
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ISSN:2050-3318
2050-3326
DOI:10.1057/s41270-024-00310-5