Correction to: Consumer (brand) happiness of premium fashion brands and value-consciousness: the case of clothing and footwear for Gen X and Gen Z as shoppers via digital platforms

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Bibliographic Details
Published in:Journal of marketing analytics 2024-11
Main Authors: Lyroni, Chara, Spais, George
Format: Article
Language:English
Online Access:Get full text
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ISSN:2050-3318
2050-3326
DOI:10.1057/s41270-024-00354-7