A conceptual framework of impression management: new insights from psychology, sociology and critical perspectives

In this paper we develop a conceptual framework, based on the concepts of rationality and motivation, which uses theories and empirical research from psychology/behavioural finance, sociology and critical accounting to systematise, advance and challenge research on impression management. The paper f...

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Bibliographic Details
Published in:Accounting and business research 2011-12, Vol.41 (5), p.415-437
Main Authors: Merkl-Davies, Doris M., Brennan, Niamh M.
Format: Article
Language:English
Subjects:
Accounting procedures
Behavioural economics
Bias
Bounded rationality
Disclosure
discretionary narrative disclosures
Economic psychology
Economic sociology
Financial reporting
impression management
Irrationality
Motivation
Rationality
Social construction
Sociology
Studies
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Summary:In this paper we develop a conceptual framework, based on the concepts of rationality and motivation, which uses theories and empirical research from psychology/behavioural finance, sociology and critical accounting to systematise, advance and challenge research on impression management. The paper focuses on research that departs from economic concepts of impression management as opportunistic managerial discretionary disclosure behaviour resulting in reporting bias or 'cheap talk'. Using alternative rationality assumptions, such as bounded rationality, irrationality, substantive rationality and the notion of rationality as a social construct, we conceptualise impression management in alternative ways as (1) self-serving bias, (2) symbolic management and (3) accounting rhetoric. This contributes to an enhanced understanding of impression management in a corporate reporting context.
ISSN:0001-4788
2159-4260
DOI:10.1080/00014788.2011.574222