What we can learn from the interactions of food traceable attributes? a case study of Fuji apple products in China

Using a face-to-face consumer survey in six cities across China to obtain stated-preference data from a choice experiment, this paper examines consumers' preferences and willingness-to-pay for Fuji apple products' food traceability, certification and region of origin claims attributes. The...

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Bibliographic Details
Published in:Applied economics 2022-12, Vol.54 (59), p.6829-6849
Main Authors: Liu, Ruifeng, Wang, Jian, Liang, Fei, Nian, Yefan, Ma, Hengyun
Format: Article
Language:English
Subjects:
Attributes
Certification
China
Choice experiment
Cities
Consumers
Economic analysis
Economic theory
Food
interaction effects
Marketing
traceable attributes
Willingness to pay
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Summary:Using a face-to-face consumer survey in six cities across China to obtain stated-preference data from a choice experiment, this paper examines consumers' preferences and willingness-to-pay for Fuji apple products' food traceability, certification and region of origin claims attributes. The results show that consumers are willing to pay a positive premium for food traceable attributes. The paper finds strong complementary effects between food traceable attributes. Besides, substitution and complementary effects between attributes vary over the sample cities. In addition, there is less overlap in the value of certain food attributes in some cities. These findings provide insights into the marketing management strategies.
ISSN:0003-6846
1466-4283
DOI:10.1080/00036846.2022.2084017