What do you think about ink? An examination of implicit and explicit attitudes toward tattooed individuals

Tattoos are increasing in popularity, yet minimal research has examined implicit attitudes or the relationship between implicit and explicit attitudes toward tattooed individuals. Seventy-seven online participants (Mage = 36.09, 52% women, 78% white, 26% tattooed) completed measures assessing implic...

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Bibliographic Details
Published in:The Journal of social psychology 2018-01, Vol.158 (1), p.7-22
Main Authors: Zestcott, Colin A., Tompkins, Tanya L., Kozak Williams, Megan, Livesay, Kay, Chan, Kin L.
Format: Article
Language:English
Subjects:
Adult
Attitude
Attitudes
Bias
Body modification
Competence
Disgust
Female
Females
Humans
implicit
Individual differences
Internet
Male
Political identity
Popularity
Prejudice
Social distance
Social Perception
Social psychology
stigma
tattoo
Tattooing
Tattoos
Women
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Summary:Tattoos are increasing in popularity, yet minimal research has examined implicit attitudes or the relationship between implicit and explicit attitudes toward tattooed individuals. Seventy-seven online participants (Mage = 36.09, 52% women, 78% white, 26% tattooed) completed measures assessing implicit and explicit attitudes toward tattooed individuals. Results revealed evidence of negative implicit attitudes, which were associated with less perceived warmth, competence, and negative explicit evaluations. However, implicit attitudes were not correlated with measures of disgust or social distance. In addition, age predicted implicit prejudice, but other individual difference measures-such as personal tattoo possession, political identity, and internal/external motivations to respond without prejudice-did not. These findings are discussed in terms of how attitudes toward tattooed individuals may be multifaceted, and research may benefit from measuring implicit and explicit attitudes.
ISSN:0022-4545
1940-1183
DOI:10.1080/00224545.2017.1297286