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Virtual Influencers Versus Real Connections: Exploring the Phenomenon of Virtual Influencers

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Bibliographic Details
Published in:	Journal of advertising 2024-09, p.1-19
Main Authors:	Mrad, Mona, Ramadan, Zahy, Tóth, Zsófia, Nasr, Lina, Karimi, Sahar
Format:	Article
Language:	English
Citations:	Items that this one cites
Online Access:	Get full text
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