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How Effective is the Use of Religious Appeals in Advertising? A Meta-Analytic Investigation

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Bibliographic Details
Published in:	Journal of advertising 2024-10, p.1-20
Main Authors:	Çam, Mehmet Safa, Çelik, Fatih, Ibrahim, Blend, Gligor, David
Format:	Article
Language:	English
Citations:	Items that this one cites
Online Access:	Get full text
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