Shopping behaviour and preferences in e-commerce of Turkish and American university students: Implications from cross-cultural design

With internationalization of commerce and business and with increased use of e-business and e-commerce, it is important to ensure that these systems can be effectively utilized across cultural boundaries. To increase effectiveness, appropriate changes and modifications in the systems may be required...

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Bibliographic Details
Published in:Behaviour & information technology 2002-11, Vol.21 (6), p.373-385
Main Authors: Lightner, Nancy J., Yenisey, Mehmet M., Ozok, A. Ant, Salvendy, Gavriel
Format: Article
Language:English
Subjects:
Business
Computer applications
Electronic commerce
Electronic money
Exact sciences and technology
Information and communication sciences
Information science. Documentation
Library and information science. General aspects
Online payment
Online shopping
Sciences and techniques of general use
Students
Transactions
Turkey
USA
Use and user studies. Information needs
User surveys
Users
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Summary:With internationalization of commerce and business and with increased use of e-business and e-commerce, it is important to ensure that these systems can be effectively utilized across cultural boundaries. To increase effectiveness, appropriate changes and modifications in the systems may be required. With this in mind, a survey of 300 Turkish university students was undertaken to assess their on-line shopping and behaviour preferences, and these were compared with the results derived from 64 US university students. The results provide guidelines for specific design of features for the Turkish population that may not be necessary for the US population.
ISSN:0144-929X
1362-3001
DOI:10.1080/0144929021000071316