Gender, Rhetoric, and International Political Systems: Angela Merkel's Rhetorical Negotiation of Proportional Representation and Party Politics

This article assesses the ways in which electoral systems present unique rhetorical challenges for women running for elective office, using German Chancellor Angela Merkel as a case study. In proportional systems, much of the rhetorical work occurs at the level of the party, requiring the political...

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Bibliographic Details
Published in:Communication quarterly 2014-09, Vol.62 (4), p.474-495
Main Authors: Sheeler, Kristina Horn, Anderson, Karrin Vasby
Format: Article
Language:English
Subjects:
Angela Merkel
Feminine Style
Femininity
Gender
Hegemonic Masculinity
International Politics
Merkel, Angela
Political leadership
Proportional Electoral System
Public officials
Rhetoric
Women
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Summary:This article assesses the ways in which electoral systems present unique rhetorical challenges for women running for elective office, using German Chancellor Angela Merkel as a case study. In proportional systems, much of the rhetorical work occurs at the level of the party, requiring the political woman to capitalize on the rhetorical resources of the party structure in which she finds herself, advancing to party leadership, and eventually localizing the national election via the party structure. However, Merkel's performance demonstrates that the presence of women and of feminine norms of communication can sometimes mask the hegemonic masculinity that continues to govern democratic electoral systems. The authors conclude by considering the utility of the theory of "feminine style."
ISSN:0146-3373
1746-4102
DOI:10.1080/01463373.2014.922484