Global Advertising: Issues and Practices

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Bibliographic Details
Published in:Current issues and research in advertising 1991-03, Vol.13 (1-2), p.313-341
Main Authors: Moriarty, Sandra E., Duncan, Thomas R.
Format: Article
Language:English
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ISSN:0163-3392
2165-820X
DOI:10.1080/01633392.1991.10504970