The Contemporary Appeal of Artificial Companions: Social Robots as Vehicles to Cultural Worlds of Experience

"Universal projection" is the term Thomas Luckmann uses to denote man's innate capacity to project his own "living body" onto everything he encounters in the world, and Luckmann lists a number of qualities that cancel the projection. For example, the lack of perceptible tran...

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Bibliographic Details
Published in:The Information society 2015-05, Vol.31 (3), p.284-293
Main Author: Pfadenhauer, Michaela
Format: Article
Language:English
Subjects:
Appeals
artificial companions
Construction
Emergence
Evolutionary
Human
individualization
International
Lists
mediatization
objectivation
Projection
Robots
Social interaction
Socialization
Studies
universal projection
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Summary:"Universal projection" is the term Thomas Luckmann uses to denote man's innate capacity to project his own "living body" onto everything he encounters in the world, and Luckmann lists a number of qualities that cancel the projection. For example, the lack of perceptible transformations on the outside of an object is perceived as an indication of the absence of a responsive inside. This list can serve as a how-not-to guide to building that piece of advanced technology known nowadays as an "artificial companion." Drawing the border of the social world alongside that of the human world-which is typical of Western modernity-is not an ontological given but rather an evolutionary outcome, that is, a result of social construction. The de-socialization of large parts of the life-world leads to its de-animation, which is closely linked to the emergence and organization of a separate religious symbolic reality. The tendency to endow objects with qualities reminiscent of living subjects contrasts markedly with this. The possibility of programming advanced machines in accordance with one's own wishes, and machines' "ability to learn," appear to play an important role in the ascription process. Social scientists recognize one of the origins of this development in the meta-process of individualization. From a psychoanalytical perspective, modern Westerners are suffering from relationship fatigue. This fatigue prompts us to endeavor to substitute human relationships with relationships with "nonhumans." Mediatized communication practices are seen to have a supportive effect in this regard. The article discusses some of these interpretations and contrasts them with an alternative hypothesis on the appeal of artificial companions.
ISSN:0197-2243
1087-6537
DOI:10.1080/01972243.2015.1020213