Sustainable consumption: activism, innovation and brands

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Bibliographic Details
Published in:Journal of marketing management 2015-09, Vol.31 (13-14), p.1379-1382
Main Authors: McDonagh, Pierre, Martin, Diane M.
Format: Article
Language:English
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ISSN:0267-257X
1472-1376
DOI:10.1080/0267257X.2015.1066565