An Empirical Study of Factors Affecting e-Commerce Adoption among Small- and Medium-Sized Enterprises in a Developing Country: Evidence from Malaysia

The purpose of this paper is to empirically examine determinants of e-commerce adoption among Malaysian small- and medium-sized enterprises (SMEs). This study tested eight hypotheses on determinants affecting e-commerce adoption with empirical data from several survey instruments: an online question...

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Bibliographic Details
Published in:Information technology for development 2015-10, Vol.21 (4), p.555-572
Main Authors: Ahmad, Syed Zamberi, Abu Bakar, Abdul Rahim, Faziharudean, Tengku Mohamed, Mohamad Zaki, Khairul Anwar
Format: Article
Language:English
Subjects:
Business
Compatibility
Determinants
developing country
Electronic commerce
electronic commerce adoption
Empirical analysis
Information technology
Internet
Malaysia
Online
small- and medium-sized enterprises
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Summary:The purpose of this paper is to empirically examine determinants of e-commerce adoption among Malaysian small- and medium-sized enterprises (SMEs). This study tested eight hypotheses on determinants affecting e-commerce adoption with empirical data from several survey instruments: an online questionnaire-based survey, mailed survey and questionnaire collected in-person from a sample of 307 SMEs in Malaysia. The findings show that e-commerce adoption within Malaysian SMEs is affected by perceived relative advantage, perceived compatibility, managers/owner's knowledge and expertise, management characteristics and external change agents. This study contributes to enhancing the understanding of the determinants of adopting e-commerce in SMEs and provides some interesting perspective from Malaysia. Those parties interested in promoting their business online may find these results helpful in guiding their efforts.
ISSN:0268-1102
1554-0170
DOI:10.1080/02681102.2014.899961