The impact of sustainable internal branding on teaching staff’s commitment: application on private higher education institutions

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Bibliographic Details
Published in:Journal of marketing for higher education 2024-01, p.1-26
Main Authors: El Sheikh, Samia Adly Hanna, Assaad, Reda Youssef, Halim, Yasser Tawfik, Emara, Ola Abdel Moneim
Format: Article
Language:English
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ISSN:0884-1241
1540-7144
DOI:10.1080/08841241.2024.2301773