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The Midia_C Framework: An Exploration of the Uses of the World Wide Web for Business
This paper proposes and discusses a framework that identifies four major types of uses of the World Wide Web for business. The MIDIA_C framework is used here to explore the different business uses of the Web in the areas of Marketing (Web Presence, Sales, Customer Service), Information Dissemination...
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| Published in: | The Journal of computer information systems 1998-01, Vol.38 (2), p.82-86 |
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| Main Authors: | , |
| Format: | Article |
| Language: | English |
| Online Access: | Get full text |
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| container_end_page | 86 |
| container_issue | 2 |
| container_start_page | 82 |
| container_title | The Journal of computer information systems |
| container_volume | 38 |
| creator | Bento, Regina F. Bento, Alberto M. |
| description | This paper proposes and discusses a framework that identifies four major types of uses of the World Wide Web for business. The MIDIA_C framework is used here to explore the different business uses of the Web in the areas of Marketing (Web Presence, Sales, Customer Service), Information Dissemination (Training, Electronic Distribution, Electronic Publication), Information Acquisition (Industry Information, Social and Economic Information, Technical and Scientific Information) and Control (Resource Utilization, Coordination, Data for Planning and Decision-Making). The various types of uses within each of these four categories are illustrated through reference to 37 Web sites. Several directions for future research using the MIDIA_C framework are suggested. |
| doi_str_mv | 10.1080/08874417.1998.11647331 |
| format | article |
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| fulltext | fulltext |
| identifier | ISSN: 0887-4417 |
| ispartof | The Journal of computer information systems, 1998-01, Vol.38 (2), p.82-86 |
| issn | 0887-4417 2380-2057 |
| language | eng |
| recordid | cdi_crossref_primary_10_1080_08874417_1998_11647331 |
| source | ABI/INFORM Global; Taylor and Francis:Jisc Collections:Taylor and Francis Read and Publish Agreement 2024-2025:Science and Technology Collection (Reading list) |
| title | The Midia_C Framework: An Exploration of the Uses of the World Wide Web for Business |
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