The Amplified Crisis: Assessing Negative Social Amplification and Source of a Crisis Response

Extending the situational crisis communication theory, this research evaluates how the consequences of a crisis extend to social media and how using internal and external sources influence crisis response processing. A structural equation model assessed the conceptual link between organizational rep...

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Bibliographic Details
Published in:Communication reports (Pullman, Wash.) Wash.), 2021-09, Vol.34 (3), p.165-178
Main Authors: Schneider, Erika J., Boman, Courtney D., Akin, Heather
Format: Article
Language:English
Subjects:
Communication theory
Computer mediated communication
Crisis Management
Management of crises
Organizational Reputation
Reputations
Situational Crisis Communication Theory
Social Amplification
Social networks
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Summary:Extending the situational crisis communication theory, this research evaluates how the consequences of a crisis extend to social media and how using internal and external sources influence crisis response processing. A structural equation model assessed the conceptual link between organizational reputation and the negative amplification of a message on social media using data derived from an online experiment. Findings contextualize crisis communication to suggest source and social amplification could lead to a vanguard of future SCCT research that guides researchers and professionals in optimizing a crisis response.
ISSN:0893-4215
1745-1043
DOI:10.1080/08934215.2021.1966064