The Amplified Crisis: Assessing Negative Social Amplification and Source of a Crisis Response

Extending the situational crisis communication theory, this research evaluates how the consequences of a crisis extend to social media and how using internal and external sources influence crisis response processing. A structural equation model assessed the conceptual link between organizational rep...

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Published in:Communication reports (Pullman, Wash.) Wash.), 2021-09, Vol.34 (3), p.165-178
Main Authors: Schneider, Erika J., Boman, Courtney D., Akin, Heather
Format: Article
Language:English
Subjects:
Communication theory
Computer mediated communication
Crisis Management
Management of crises
Organizational Reputation
Reputations
Situational Crisis Communication Theory
Social Amplification
Social networks
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description Extending the situational crisis communication theory, this research evaluates how the consequences of a crisis extend to social media and how using internal and external sources influence crisis response processing. A structural equation model assessed the conceptual link between organizational reputation and the negative amplification of a message on social media using data derived from an online experiment. Findings contextualize crisis communication to suggest source and social amplification could lead to a vanguard of future SCCT research that guides researchers and professionals in optimizing a crisis response.
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source Taylor and Francis Social Sciences and Humanities Collection
subjects Communication theory
Computer mediated communication
Crisis Management
Management of crises
Organizational Reputation
Reputations
Situational Crisis Communication Theory
Social Amplification
Social networks
title The Amplified Crisis: Assessing Negative Social Amplification and Source of a Crisis Response
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