Testing the Validity of the Health Mavenness Self-Report Measure with Self-Other Correlations

The three superdiffuser traits (health maven, connector, persuader) are identified using a self-report measure. The construct validity of the health maven measure requires that the health maven's social network perceive the health maven to be a health maven. To test this validity hypothesis, a...

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Bibliographic Details
Published in:Communication reports (Pullman, Wash.) Wash.), 2022-01, Vol.35 (1), p.53-64
Main Authors: Carpenter, Christopher J., Hutabarat, Darmika, Kotowski, Michael R.
Format: Article
Language:English
Subjects:
Health
Opinion Leaders
Scale Validation
Social Influence
Social networks
Superdiffusers
Validation studies
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Summary:The three superdiffuser traits (health maven, connector, persuader) are identified using a self-report measure. The construct validity of the health maven measure requires that the health maven's social network perceive the health maven to be a health maven. To test this validity hypothesis, a sample of 98 pairs of people who knew each other was drawn such that one member completed the self-reported superdiffuser measures and the other completed a modified version targeted at the other person. Closeness was also measured as a potential moderator. The self-other correlation for the health maven measure was positive, medium in size, and unmoderated. The self-other correlation for the connector scale was moderated by closeness such that it was stronger among closer pairs.
ISSN:0893-4215
1745-1043
DOI:10.1080/08934215.2021.2021542