Meat Consumption in Transition: The Case of Crisis Region of Iraqi Kurdistan

In recent decades, meat consumption patterns have been changing. This study investigates the main drivers of white and red meat consumption in crisis regions based on microeconomic theory, hegemonic masculinity theory, meat paradox theory, and nutrition transition theory. A quantitative questionnair...

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Bibliographic Details
Published in:Journal of international food & agribusiness marketing 2023-01, Vol.35 (1), p.45-65
Main Authors: Abdalla, Niga Rzgar, Bavorova, Miroslava, Gruener, Sven
Format: Article
Language:English
Subjects:
Animal welfare
consumer behavior
Food consumption
gender
health
household income
Meat
red and white meat
Regression analysis
Statistical analysis
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Summary:In recent decades, meat consumption patterns have been changing. This study investigates the main drivers of white and red meat consumption in crisis regions based on microeconomic theory, hegemonic masculinity theory, meat paradox theory, and nutrition transition theory. A quantitative questionnaire survey was conducted in Sulaymaniyah city in Iraqi Kurdistan in 2018. Data from 233 respondents were collected. Multifactorial linear regression analysis showed that the main drivers in the consumption of white meat and red meat are similar: higher income and preferences for the taste of white or red meat have a statistically significant, positive effect on meat consumption. Men consume white meat more than women. The consumption of red meat decreases when the respondent is concerned about the fat content of meat and animal welfare awareness does not have a statistically significant effect on the consumption of either type of meat.
ISSN:0897-4438
1528-6983
DOI:10.1080/08974438.2021.1936332