Governmental Support for Agritourism Engagement by SMEs: A Resource-Based View of Honduras

The current study examines the specific role of governmental support of small and medium-sized enterprises (SMEs) in the agritourism domain for the country of Honduras. Theoretical underpinnings from the resource-based view of the firm and structural equation modeling were used to test the direct pr...

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Bibliographic Details
Published in:Journal of international food & agribusiness marketing 2024-10, Vol.36 (5), p.817-838
Main Authors: Campbell, Jeffrey M., Kubickova, Marketa
Format: Article
Language:English
Subjects:
Agribusiness
agritourism
cocoa
Developing countries
Honduras
LDCs
resource-based view of the firm
Small & medium sized enterprises-SME
small and medium-sized enterprises
Small business
Social services
Tourism development
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Summary:The current study examines the specific role of governmental support of small and medium-sized enterprises (SMEs) in the agritourism domain for the country of Honduras. Theoretical underpinnings from the resource-based view of the firm and structural equation modeling were used to test the direct proposed relationships. A sample of 220 questionnaire respondents who were owners or managers/supervisors within agritourism businesses was analyzed. Results suggest that governmental support of product certifications and governmental marketing efforts to assist the businesses are significantly related to intentions to engage in agritourism. However, community branding efforts and financial support of these businesses were not found significant. These findings extend previous research on SMEs and agribusiness by focusing on the importance of governmental support to drive engagement outcomes in developing economies like Honduras.
ISSN:0897-4438
1528-6983
DOI:10.1080/08974438.2023.2213228