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Direct, indirect and mediation effects of consumer ethnocentrism on the willingness to pay premium price for locally produced honey

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Bibliographic Details
Published in:Journal of international food & agribusiness marketing 2024-03, p.1-30
Main Authors: Bannor, Richard Kwasi, Boateng, Abigail Oparebea, Oppong-Kyeremeh, Helena, Bold, Ebenezer
Format: Article
Language:English
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ISSN:0897-4438
1528-6983
DOI:10.1080/08974438.2024.2321861