Disruptive technologies: a business model perspective on cloud computing

A viable business model is crucial for the successful commercialisation of disruptive technologies. The cloud computing industry provides an ideal example for exploring how various elements of a business model contribute to a product's success (or failure). We examine how Amazon.com, Salesforce...

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Bibliographic Details
Published in:Technology analysis & strategic management 2013-11, Vol.25 (10), p.1161-1173
Main Authors: DaSilva, Carlos M., Trkman, Peter, Desouza, Kevin, Lindič, Jaka
Format: Article
Language:English
Subjects:
Amazon.com
Business
business model
Business models
Cloud computing
Commercialization
Disruptive innovation
Enterprises
Entrepreneurs
Management theory
Managers
Salesforce.com
Siebel
Strategic management
Studies
switching costs
Technology
Technology adoption
technology innovation
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Summary:A viable business model is crucial for the successful commercialisation of disruptive technologies. The cloud computing industry provides an ideal example for exploring how various elements of a business model contribute to a product's success (or failure). We examine how Amazon.com, Salesforce.com and Siebel responded to the disruptive power of the cloud computing technology. Our findings suggest disruptive technology per se is not the reason for the collapse of large corporations, but rather the failure to adapt or create new business models to incorporate novel technology. Our findings have direct implications for strategic managers and entrepreneurs seeking to leverage disruptive technologies through the right business model.
ISSN:0953-7325
1465-3990
DOI:10.1080/09537325.2013.843661