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Extending the theory of planned behavior: factors fostering millennials' intention to purchase eco-sustainable products in an emerging market
Based on the Theory of Planned Behavior model, this exploratory study aims to examine factors fostering millennials' purchasing intentions toward eco-sustainable products in emerging markets and assess the interrelationship between environmental knowledge, environmental concern, subjective norm...
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| Published in: | Journal of environmental planning and management 2022-07, Vol.65 (8), p.1507-1529 |
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| Format: | Article |
| Language: | English |
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| cited_by | cdi_FETCH-LOGICAL-c371t-cf2b490df516523f9d8ecbfc037712fdd439a02378d42fba28e93a6dcec232a13 |
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| cites | cdi_FETCH-LOGICAL-c371t-cf2b490df516523f9d8ecbfc037712fdd439a02378d42fba28e93a6dcec232a13 |
| container_end_page | 1529 |
| container_issue | 8 |
| container_start_page | 1507 |
| container_title | Journal of environmental planning and management |
| container_volume | 65 |
| creator | Lavuri, Rambabu |
| description | Based on the Theory of Planned Behavior model, this exploratory study aims to examine factors fostering millennials' purchasing intentions toward eco-sustainable products in emerging markets and assess the interrelationship between environmental knowledge, environmental concern, subjective norms, green attitude, and perceived behavior. Data was collected from 446 Indian millennials using convenience sampling. The data were analyzed using the IBM SPSS and AMOS package using exploratory factor analysis, confirmatory factor analysis, and Structural Equation Modeling. The results revealed that environment knowledge, environmental concern, subjective norms, and perceived behavior factors significantly fostered green attitude. Millennial green attitude positively affected purchase intention and influenced millennials' purchase behavior both directly and indirectly. The study variables had a positive interrelationship, except for subjective norms and perceived behavior. Environmental knowledge and environmental concerns were the strongest determinants of GPI toward GPB. |
| doi_str_mv | 10.1080/09640568.2021.1933925 |
| format | article |
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| fulltext | fulltext |
| identifier | ISSN: 0964-0568 |
| ispartof | Journal of environmental planning and management, 2022-07, Vol.65 (8), p.1507-1529 |
| issn | 0964-0568 1360-0559 |
| language | eng |
| recordid | cdi_crossref_primary_10_1080_09640568_2021_1933925 |
| source | International Bibliography of the Social Sciences (IBSS); Taylor & Francis; EBSCOhost Econlit with Full Text; PAIS Index |
| subjects | Attitudes Behavior Confirmatory factor analysis Emerging markets Environmental attitudes Environmental knowledge Environmental perception Exploratory behavior Exploratory factor analysis Factor analysis green attitude Green products green purchase intention Millennials Multivariate statistical analysis Norms perceived behavioral control Purchase intention Sampling Structural equation modeling subjective norms Sustainability Theory of planned behavior |
| title | Extending the theory of planned behavior: factors fostering millennials' intention to purchase eco-sustainable products in an emerging market |
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