Relating marketing expertise on the top management team and strategic market aggressiveness to financial performance and shareholder value

Understanding the impact of marketing on firm performance has received considerable attention in recent years. To further explore this issue, the authors explore top management team composition and strategic market aggressiveness in a conceptual model that integrates research in marketing and strate...

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Bibliographic Details
Published in:Journal of strategic marketing 2003-06, Vol.11 (2), p.133-159
Main Authors: Weinzimmer, Laurence G., Bond III, Edward U., Houston, Mark B., Nystrom, Paul C.
Format: Article
Language:English
Subjects:
Marketing's role
path analysis
ROE
secondary data
shareholder value
strategic market aggressiveness
top management team
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Summary:Understanding the impact of marketing on firm performance has received considerable attention in recent years. To further explore this issue, the authors explore top management team composition and strategic market aggressiveness in a conceptual model that integrates research in marketing and strategic management. The model is tested using 20 quarters of objective data on 173 firms across 47 industries. Path analysis indicates that inclusion of marketing expertise on the top management team and aggressive deployment of strategic resources for addressing markets contribute uniquely to sales growth which, in turn, contributes substantially to firm profitability and shareholder value.
ISSN:0965-254X
1466-4488
DOI:10.1080/0965254032000102939