Ghanaian exporters' international experience and performance: the mediating role of export commitment

The existing literature provides mixed findings regarding the impact of international experience on export performance. One of the reasons for these mixed findings could be the intervening mechanisms that influence international experience - export performance relationships. We examine one factor, n...

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Bibliographic Details
Published in:Journal of strategic marketing 2017-06, Vol.25 (4), p.353-365
Main Authors: Sraha, Gloria, Raman Sharma, Revti, Crick, Dave
Format: Article
Language:English
Subjects:
Export
Ghana
internationalisation
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Summary:The existing literature provides mixed findings regarding the impact of international experience on export performance. One of the reasons for these mixed findings could be the intervening mechanisms that influence international experience - export performance relationships. We examine one factor, namely export commitment. Drawing from the resource-based view, we examine how the interaction between international experience and export commitment enhances export performance. Based on a sample of 116 Ghanaian exporting firms, the findings suggest that export commitment significantly mediates the association between international experience and export performance. We make two key contributions: first, we provide understanding of how international experience contributes to export performance - through enhancing export commitment. Second, we provide evidence from an under researched geographical context, namely Ghana. Thus, we extend the existing literature to sub-Saharan African countries.
ISSN:0965-254X
1466-4488
DOI:10.1080/0965254X.2016.1148764