A Comparative Study of Baby Boomers and Gen Z on Virtual Reality Adoption for Travel Intentions: A PLS-MGA and GRNN Model

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Bibliographic Details
Published in:International journal of human-computer interaction 2024-09, p.1-22
Main Authors: Wiangkham, Attasit, Kieanwatana, Komsit, Vongvit, Rattawut
Format: Article
Language:English
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ISSN:1044-7318
1532-7590
DOI:10.1080/10447318.2024.2406612