Understanding Consumer Trust Dynamics and Purchase Intentions in a Multichannel Live Streaming E-Commerce Context: A Trust Transfer Perspective

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Bibliographic Details
Published in:International journal of human-computer interaction 2024-11, p.1-14
Main Authors: Duong, Nam Tien, Lin, Hsin-Hui, Wu, Tai-Ling, Wang, Yi-Shun
Format: Article
Language:English
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ISSN:1044-7318
1532-7590
DOI:10.1080/10447318.2024.2423332