Community Empowerment as a Means in Promoting Local Products: A Case Study in Bandung, Indonesia

The paper is depicting an initiative created by a creative industries' entrepreneur in Bandung, Indonesia, to enable local talents in order to be sustainable. Utilising their own personal resources, the company began to gather other parties in doing the business. It is one example of how the go...

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Bibliographic Details
Published in:Journal of promotion management 2019-04, Vol.25 (3), p.439-451
Main Author: Maryunani, Salfitrie R.
Format: Article
Language:English
Subjects:
Academic staff
Bandung
batik
Collaboration
Creative industries
Creativity
Empowerment
Entrepreneurship
Social support
Sustainability
urban regeneration
Urban renewal
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Summary:The paper is depicting an initiative created by a creative industries' entrepreneur in Bandung, Indonesia, to enable local talents in order to be sustainable. Utilising their own personal resources, the company began to gather other parties in doing the business. It is one example of how the government, business practitioners and academics are able to collaborate in producing the way forward for a city. Implementing qualitative methodology of interview, the findings showed significant views of how the three strands of the Triple Helix concept were able to work collaboratively.
ISSN:1049-6491
1540-7594
DOI:10.1080/10496491.2019.1557821