Cultural Diversity in Large Enterprises: A Qualitative Analysis from the Alpine Rhine Valley

International expansion requires specific management methods to adapt to differences between cultures, thus requiring global strategies that ensure efficient diversity management. The increasing diversity in the workforce is thus gaining more importance in determining knowledge of efficient and bett...

Full description

Saved in:
Bibliographic Details
Published in:Journal of promotion management 2019-07, Vol.25 (5), p.640-663
Main Authors: Kraus, Sascha, Schleich, Moritz, Tröster, Andreas, Roig-Tierno, Norat
Format: Article
Language:English
Subjects:
Alpine Rhine Valley
cultural diversity
internationality
large companies
Citations: Items that this one cites
Items that cite this one
Online Access:Get full text
Tags: Add Tag
No Tags, Be the first to tag this record!
cited_by cdi_FETCH-LOGICAL-c282t-20bf85b47fd9a433cec77c2b9783bd8c36ccb0825fe2fc7ef75443ffa055871d3
cites cdi_FETCH-LOGICAL-c282t-20bf85b47fd9a433cec77c2b9783bd8c36ccb0825fe2fc7ef75443ffa055871d3
container_end_page 663
container_issue 5
container_start_page 640
container_title Journal of promotion management
container_volume 25
creator Kraus, Sascha
Schleich, Moritz
Tröster, Andreas
Roig-Tierno, Norat
description International expansion requires specific management methods to adapt to differences between cultures, thus requiring global strategies that ensure efficient diversity management. The increasing diversity in the workforce is thus gaining more importance in determining knowledge of efficient and better business performance. The results of the study illustrate the importance of cultural diversity and the high benefits for companies. The key findings are a high degree of creativity, a practical understanding of the market, better access to international markets, a high degree of linguistic diversity and efficient innovation management. The starting point of cultural diversity lies in the respective corporate cultures.
doi_str_mv 10.1080/10496491.2019.1585570
format article
fullrecord <record><control><sourceid>crossref_infor</sourceid><recordid>TN_cdi_crossref_primary_10_1080_10496491_2019_1585570</recordid><sourceformat>XML</sourceformat><sourcesystem>PC</sourcesystem><sourcerecordid>10_1080_10496491_2019_1585570</sourcerecordid><originalsourceid>FETCH-LOGICAL-c282t-20bf85b47fd9a433cec77c2b9783bd8c36ccb0825fe2fc7ef75443ffa055871d3</originalsourceid><addsrcrecordid>eNp9kN1KAzEQhYMoWKuPIOQFtua3yXplqfUHCqKoV0LIZhMbye6WJFX27d2l9dabmWE453D4ALjEaIaRRFcYsXLOSjwjCJczzCXnAh2BCeYMFYKX7Hi4B00xik7BWUpfCGEpGJ-Aj-Uu5F3UAd76bxuTzz30LVzr-Gnhqs02bqNPNl3DBXze6eCzzoMQLlod-uQTdLFrYN4Mn7D1rYUvm3G-6xBsfw5OnA7JXhz2FLzdrV6XD8X66f5xuVgXhkiSC4IqJ3nFhKtLzSg11ghhSFUKSataGjo3pkKScGeJM8I6wRmjzmnEuRS4plPA97kmdilF69RQutGxVxipEZH6Q6RGROqAaPDd7H2-dV1s9E8XQ62y7kMXXdSt8UnR_yN-ARHbbso</addsrcrecordid><sourcetype>Aggregation Database</sourcetype><iscdi>true</iscdi><recordtype>article</recordtype></control><display><type>article</type><title>Cultural Diversity in Large Enterprises: A Qualitative Analysis from the Alpine Rhine Valley</title><source>Taylor &amp; Francis</source><creator>Kraus, Sascha ; Schleich, Moritz ; Tröster, Andreas ; Roig-Tierno, Norat</creator><creatorcontrib>Kraus, Sascha ; Schleich, Moritz ; Tröster, Andreas ; Roig-Tierno, Norat</creatorcontrib><description>International expansion requires specific management methods to adapt to differences between cultures, thus requiring global strategies that ensure efficient diversity management. The increasing diversity in the workforce is thus gaining more importance in determining knowledge of efficient and better business performance. The results of the study illustrate the importance of cultural diversity and the high benefits for companies. The key findings are a high degree of creativity, a practical understanding of the market, better access to international markets, a high degree of linguistic diversity and efficient innovation management. The starting point of cultural diversity lies in the respective corporate cultures.</description><identifier>ISSN: 1049-6491</identifier><identifier>EISSN: 1540-7594</identifier><identifier>DOI: 10.1080/10496491.2019.1585570</identifier><language>eng</language><publisher>Routledge</publisher><subject>Alpine Rhine Valley ; cultural diversity ; internationality ; large companies</subject><ispartof>Journal of promotion management, 2019-07, Vol.25 (5), p.640-663</ispartof><rights>2019 Taylor &amp; Francis Group, LLC 2019</rights><lds50>peer_reviewed</lds50><woscitedreferencessubscribed>false</woscitedreferencessubscribed><citedby>FETCH-LOGICAL-c282t-20bf85b47fd9a433cec77c2b9783bd8c36ccb0825fe2fc7ef75443ffa055871d3</citedby><cites>FETCH-LOGICAL-c282t-20bf85b47fd9a433cec77c2b9783bd8c36ccb0825fe2fc7ef75443ffa055871d3</cites></display><links><openurl>$$Topenurl_article</openurl><openurlfulltext>$$Topenurlfull_article</openurlfulltext><thumbnail>$$Tsyndetics_thumb_exl</thumbnail><link.rule.ids>314,776,780,27901,27902</link.rule.ids></links><search><creatorcontrib>Kraus, Sascha</creatorcontrib><creatorcontrib>Schleich, Moritz</creatorcontrib><creatorcontrib>Tröster, Andreas</creatorcontrib><creatorcontrib>Roig-Tierno, Norat</creatorcontrib><title>Cultural Diversity in Large Enterprises: A Qualitative Analysis from the Alpine Rhine Valley</title><title>Journal of promotion management</title><description>International expansion requires specific management methods to adapt to differences between cultures, thus requiring global strategies that ensure efficient diversity management. The increasing diversity in the workforce is thus gaining more importance in determining knowledge of efficient and better business performance. The results of the study illustrate the importance of cultural diversity and the high benefits for companies. The key findings are a high degree of creativity, a practical understanding of the market, better access to international markets, a high degree of linguistic diversity and efficient innovation management. The starting point of cultural diversity lies in the respective corporate cultures.</description><subject>Alpine Rhine Valley</subject><subject>cultural diversity</subject><subject>internationality</subject><subject>large companies</subject><issn>1049-6491</issn><issn>1540-7594</issn><fulltext>true</fulltext><rsrctype>article</rsrctype><creationdate>2019</creationdate><recordtype>article</recordtype><recordid>eNp9kN1KAzEQhYMoWKuPIOQFtua3yXplqfUHCqKoV0LIZhMbye6WJFX27d2l9dabmWE453D4ALjEaIaRRFcYsXLOSjwjCJczzCXnAh2BCeYMFYKX7Hi4B00xik7BWUpfCGEpGJ-Aj-Uu5F3UAd76bxuTzz30LVzr-Gnhqs02bqNPNl3DBXze6eCzzoMQLlod-uQTdLFrYN4Mn7D1rYUvm3G-6xBsfw5OnA7JXhz2FLzdrV6XD8X66f5xuVgXhkiSC4IqJ3nFhKtLzSg11ghhSFUKSataGjo3pkKScGeJM8I6wRmjzmnEuRS4plPA97kmdilF69RQutGxVxipEZH6Q6RGROqAaPDd7H2-dV1s9E8XQ62y7kMXXdSt8UnR_yN-ARHbbso</recordid><startdate>20190729</startdate><enddate>20190729</enddate><creator>Kraus, Sascha</creator><creator>Schleich, Moritz</creator><creator>Tröster, Andreas</creator><creator>Roig-Tierno, Norat</creator><general>Routledge</general><scope>AAYXX</scope><scope>CITATION</scope></search><sort><creationdate>20190729</creationdate><title>Cultural Diversity in Large Enterprises: A Qualitative Analysis from the Alpine Rhine Valley</title><author>Kraus, Sascha ; Schleich, Moritz ; Tröster, Andreas ; Roig-Tierno, Norat</author></sort><facets><frbrtype>5</frbrtype><frbrgroupid>cdi_FETCH-LOGICAL-c282t-20bf85b47fd9a433cec77c2b9783bd8c36ccb0825fe2fc7ef75443ffa055871d3</frbrgroupid><rsrctype>articles</rsrctype><prefilter>articles</prefilter><language>eng</language><creationdate>2019</creationdate><topic>Alpine Rhine Valley</topic><topic>cultural diversity</topic><topic>internationality</topic><topic>large companies</topic><toplevel>peer_reviewed</toplevel><toplevel>online_resources</toplevel><creatorcontrib>Kraus, Sascha</creatorcontrib><creatorcontrib>Schleich, Moritz</creatorcontrib><creatorcontrib>Tröster, Andreas</creatorcontrib><creatorcontrib>Roig-Tierno, Norat</creatorcontrib><collection>CrossRef</collection><jtitle>Journal of promotion management</jtitle></facets><delivery><delcategory>Remote Search Resource</delcategory><fulltext>fulltext</fulltext></delivery><addata><au>Kraus, Sascha</au><au>Schleich, Moritz</au><au>Tröster, Andreas</au><au>Roig-Tierno, Norat</au><format>journal</format><genre>article</genre><ristype>JOUR</ristype><atitle>Cultural Diversity in Large Enterprises: A Qualitative Analysis from the Alpine Rhine Valley</atitle><jtitle>Journal of promotion management</jtitle><date>2019-07-29</date><risdate>2019</risdate><volume>25</volume><issue>5</issue><spage>640</spage><epage>663</epage><pages>640-663</pages><issn>1049-6491</issn><eissn>1540-7594</eissn><abstract>International expansion requires specific management methods to adapt to differences between cultures, thus requiring global strategies that ensure efficient diversity management. The increasing diversity in the workforce is thus gaining more importance in determining knowledge of efficient and better business performance. The results of the study illustrate the importance of cultural diversity and the high benefits for companies. The key findings are a high degree of creativity, a practical understanding of the market, better access to international markets, a high degree of linguistic diversity and efficient innovation management. The starting point of cultural diversity lies in the respective corporate cultures.</abstract><pub>Routledge</pub><doi>10.1080/10496491.2019.1585570</doi><tpages>24</tpages></addata></record>
fulltext fulltext
identifier ISSN: 1049-6491
ispartof Journal of promotion management, 2019-07, Vol.25 (5), p.640-663
issn 1049-6491
1540-7594
language eng
recordid cdi_crossref_primary_10_1080_10496491_2019_1585570
source Taylor & Francis
subjects Alpine Rhine Valley
cultural diversity
internationality
large companies
title Cultural Diversity in Large Enterprises: A Qualitative Analysis from the Alpine Rhine Valley
url http://sfxeu10.hosted.exlibrisgroup.com/loughborough?ctx_ver=Z39.88-2004&ctx_enc=info:ofi/enc:UTF-8&ctx_tim=2025-01-31T18%3A20%3A42IST&url_ver=Z39.88-2004&url_ctx_fmt=infofi/fmt:kev:mtx:ctx&rfr_id=info:sid/primo.exlibrisgroup.com:primo3-Article-crossref_infor&rft_val_fmt=info:ofi/fmt:kev:mtx:journal&rft.genre=article&rft.atitle=Cultural%20Diversity%20in%20Large%20Enterprises:%20A%20Qualitative%20Analysis%20from%20the%20Alpine%20Rhine%20Valley&rft.jtitle=Journal%20of%20promotion%20management&rft.au=Kraus,%20Sascha&rft.date=2019-07-29&rft.volume=25&rft.issue=5&rft.spage=640&rft.epage=663&rft.pages=640-663&rft.issn=1049-6491&rft.eissn=1540-7594&rft_id=info:doi/10.1080/10496491.2019.1585570&rft_dat=%3Ccrossref_infor%3E10_1080_10496491_2019_1585570%3C/crossref_infor%3E%3Cgrp_id%3Ecdi_FETCH-LOGICAL-c282t-20bf85b47fd9a433cec77c2b9783bd8c36ccb0825fe2fc7ef75443ffa055871d3%3C/grp_id%3E%3Coa%3E%3C/oa%3E%3Curl%3E%3C/url%3E&rft_id=info:oai/&rft_id=info:pmid/&rfr_iscdi=true