Tourism Destination Image and Motivations: The Spanish Perspective of Mexico

The notion that a tourist has about a certain destination is conditioned by his vision of it, and this behavior is the result of his perceptions ( Baloglu & McCleary, 1999 ; Goodrich, 1978 ). The outcome of this information assessment process is currently known as destination image ( Milman &...

Full description

Saved in:
Bibliographic Details
Published in:Journal of travel & tourism marketing 2010-06, Vol.27 (4), p.349-360
Main Authors: Sancho Esper, Franco, Álvarez Rateike, Jorge
Format: Article
Language:English
Subjects:
destination image
Latin America
marketing
Maximum likelihood method
Mexico
Motivation
Perceptions
structural equations
Studies
Tourism
Variance analysis
Citations: Items that cite this one
Online Access:Get full text
Tags: Add Tag
No Tags, Be the first to tag this record!
Description
Summary:The notion that a tourist has about a certain destination is conditioned by his vision of it, and this behavior is the result of his perceptions ( Baloglu & McCleary, 1999 ; Goodrich, 1978 ). The outcome of this information assessment process is currently known as destination image ( Milman & Pizam, 1995 ). Based on the model of Baloglu and McCleary (1999 ) we propose a model which explains the process of destination image formation. For testing this model, we have gathered information from residents in Spain, with Mexico as a destination. For this task, a covariance analysis was estimated by maximum likelihood with EQS.
ISSN:1054-8408
1540-7306
DOI:10.1080/10548408.2010.481567