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Investigating the Effects of Memorable Experiences: an Extended Model of Script Theory

Providing visitors with unique and memorable experiences is believed to be a competitive advantage of theme parks. The purpose of this study was to examine the impact of theme park visitors' experiences on their recollection-based memories, satisfaction, and loyalty using the foundation of scri...

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Published in:	Journal of travel & tourism marketing 2016-03, Vol.33 (3), p.362-379
Main Authors:	Manthiou, Aikaterini, Kang, Juhee, Chiang, Lanlung, Tang, Liang (Rebecca)
Format:	Article
Language:	English
Subjects:	Amusement parks Brand loyalty Business administration Chile Competitive advantage Customer satisfaction experience Humanities and Social Sciences loyalty Market strategy Recall recollection Script theory Studies theme parks
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creator	Manthiou, Aikaterini Kang, Juhee Chiang, Lanlung Tang, Liang (Rebecca)
description	Providing visitors with unique and memorable experiences is believed to be a competitive advantage of theme parks. The purpose of this study was to examine the impact of theme park visitors' experiences on their recollection-based memories, satisfaction, and loyalty using the foundation of script theory. Surveys were collected from visitors at the Fantasilandia theme park in Santiago, Chile. The findings indicated that satisfaction partially mediated the relationship between experience and recollection, and that both satisfaction and recollection influenced loyalty behaviors. The study is anticipated to provide theme park managers with effective strategies for the design of attractions and activities, as well as for the development of marketing techniques.
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source	Taylor and Francis:Jisc Collections:Taylor and Francis Read and Publish Agreement 2024-2025:Social Sciences and Humanities Collection (Reading list)
subjects	Amusement parks Brand loyalty Business administration Chile Competitive advantage Customer satisfaction experience Humanities and Social Sciences loyalty Market strategy Recall recollection Script theory Studies theme parks
title	Investigating the Effects of Memorable Experiences: an Extended Model of Script Theory
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