To go or not to go: travel constraints and attractiveness of travel affecting outbound Chinese tourists to Japan

The fast growth of the Chinese economy has transformed Chinese outbound tourism into one of the major players in the tourism industry worldwide. However, Chinese outbound tourists may still encounter travel constraints in some countries, such as Japan, which has had a close and complicated relations...

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Bibliographic Details
Published in:Journal of travel & tourism marketing 2017-11, Vol.34 (9), p.1184-1197
Main Authors: Lin, Pearl M. C., Qiu Zhang, Hanqin, Gu, Qiushi, Peng, Kang-Lin
Format: Article
Language:English
Subjects:
attractiveness of travel
Chinese outbound tourists
International relations
Japan
Tourism
Travel
Travel barriers
travel constraints
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Summary:The fast growth of the Chinese economy has transformed Chinese outbound tourism into one of the major players in the tourism industry worldwide. However, Chinese outbound tourists may still encounter travel constraints in some countries, such as Japan, which has had a close and complicated relationship in history with China. This study adopted the qualitative approach by applying focus group and in-depth interviews to investigate and triangulate the travel barriers affecting Chinese outbound travel to Japan. The findings indicated that domestic nationalist sentiment played a key constraining role in influencing Chinese outbound travel decision-making, followed by current political factors, while quality products and service, as well as social environment encouraged tourists to travel. This research also found that visitors and non-visitors have perception differences in terms of travel barriers and attractiveness of travel.
ISSN:1054-8408
1540-7306
DOI:10.1080/10548408.2017.1327392