Halal-friendly hotels: impact of halal-friendly attributes on guest purchase behaviors in the Thailand hotel industry

This study was designed to identify the attributes of a halal-friendly hotel and evaluate the role of these attributes in motivating the behavioral intentions of Muslim customers. Qualitative and quantitative approaches identified 30 validation and reliability items involving five distinctive dimens...

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Bibliographic Details
Published in:Journal of travel & tourism marketing 2019-07, Vol.36 (6), p.729-746
Main Authors: Jeaheng, Yoksamon, Al-Ansi, Amr, Han, Heesup
Format: Article
Language:English
Subjects:
affective evaluation
behavioral intentions
cognitive evaluation
Halal tourism
Muslim customer
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Summary:This study was designed to identify the attributes of a halal-friendly hotel and evaluate the role of these attributes in motivating the behavioral intentions of Muslim customers. Qualitative and quantitative approaches identified 30 validation and reliability items involving five distinctive dimensions, which included halal-friendly service, facilities, foods and beverages, privacy, and customer-service equality. The findings from the structural model indicate that the proposed model sufficiently explains the variance in intentions; three attributes were positively related to cognitive evaluation, and four attributes had significant influence on affective evaluation. In addition, the results indicated that cognitive and affective evaluation worked as mediators.
ISSN:1054-8408
1540-7306
DOI:10.1080/10548408.2019.1631940