The role of mega-sports event experience and host city experience in explaining enjoyment, city image, and behavioral intentions

This study used the experiential approach and cognition-affect-conation model approach to examine the effects of tourists' mega-sports event experience and host city experience on the host city image, enjoyment of mega-sports event, enjoyment of the host city, and behavioral intentions (recomme...

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Bibliographic Details
Published in:Journal of travel & tourism marketing 2020-05, Vol.37 (4), p.460-478
Main Authors: Ladhari, Riadh, Souiden, Nizar
Format: Article
Language:English
Subjects:
destination image
host city enjoyment
host city experience
mega-sports event enjoyment
mega-sports event experience
Olympic Games
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Summary:This study used the experiential approach and cognition-affect-conation model approach to examine the effects of tourists' mega-sports event experience and host city experience on the host city image, enjoyment of mega-sports event, enjoyment of the host city, and behavioral intentions (recommendations and revisit). Data were collected using an online questionnaire from 422 US tourists who attended the 2016 Summer Olympics in Rio de Janeiro. The results support the conceptual model and the relevance of introducing the affective component in the management of mega-sports events.
ISSN:1054-8408
1540-7306
DOI:10.1080/10548408.2020.1783427