How to enhance behavioral intentions in the context of indoor smart farm restaurants: focusing on internal environmental locus of control

This study focused on the concept of internal environmental locus of control to identify how behavioral intentions are formed in the context of the indoor smart farm restaurant. The data was collected from 330 respondents who had dined out within the last six months in South Korea. The findings reve...

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Bibliographic Details
Published in:Journal of travel & tourism marketing 2023-03, Vol.40 (3), p.260-274
Main Authors: Joo, Kyuhyeon, Kim, Heather Markham, Hwang, Jinsoo
Format: Article
Language:English
Subjects:
attitude
behavioral intentions
Indoor smart farm restaurants
internal environmental locus of control
product knowledge
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Summary:This study focused on the concept of internal environmental locus of control to identify how behavioral intentions are formed in the context of the indoor smart farm restaurant. The data was collected from 330 respondents who had dined out within the last six months in South Korea. The findings revealed that all four dimensions of internal environmental locus of control (i.e. green consumers, environmental activists, environmental advocates, and recyclers) affect attitude, which in turn intentions to use and word-of-mouth intentions. It also found that product knowledge strengthens the effect of green consumers on attitude.
ISSN:1054-8408
1540-7306
DOI:10.1080/10548408.2023.2239840