A herstory of public relations: Teresa Dorn, from Scott Cutlip to Burson-Marsteller Europe (1974-1995)

This research concentrates on Teresa Dorn's contributions to the history/herstory of public relations through the analysis of her first 20 years in the profession, 15 of which were devoted to making Burson-Marsteller a prominent multinational company in Spain and Europe. The study explores the...

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Bibliographic Details
Published in:Journal of public relations research 2017-01, Vol.29 (1), p.16-37
Main Authors: Rodríguez-Salcedo, Natalia, Gómez-Baceiredo, Beatriz
Format: Article
Language:English
Subjects:
Burson-Marsteller
Dorn, Teresa
life history
Public relations
public relations history
Spain
Teresa Dorn
Women
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Summary:This research concentrates on Teresa Dorn's contributions to the history/herstory of public relations through the analysis of her first 20 years in the profession, 15 of which were devoted to making Burson-Marsteller a prominent multinational company in Spain and Europe. The study explores the process of how Burson-Marsteller became one of the top consultancies in a country with a newly established democracy through the report of a life history. This methodology leads to a better understanding of when, why, and how the first international consultancy was settled in Spain and succeeded under the guidance of an American female practitioner.
ISSN:1062-726X
1532-754X
DOI:10.1080/1062726X.2016.1271983