Internationalization of Indian Firms: An Exploratory Study of Two Firms from the Tyre Industry

The sustained internationalization of firms of Indian origin has held the attention of academicians and practitioners alike. India's place in the global tyres industry is far from being a prominent one. Yet, two Indian firms have chosen radically different paths to internationalize, as per the...

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Bibliographic Details
Published in:Journal of East-West business 2016-10, Vol.22 (4), p.324-350
Main Authors: Parthasarathy, Sundar, Momaya, Kirankumar S., Jha, Shishir K.
Format: Article
Language:English
Subjects:
Case studies
Entry mode
Globalization
international competitiveness
internationalization motives
Market positioning
Radicalism
tire industry
Typology
typology for internationalization
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Summary:The sustained internationalization of firms of Indian origin has held the attention of academicians and practitioners alike. India's place in the global tyres industry is far from being a prominent one. Yet, two Indian firms have chosen radically different paths to internationalize, as per the typology proposed in the article. This article takes a case study methodology approach that brings to light the antecedents, motives, and behaviors of these two firms in their internationalization journey thus far. Findings also indicate firms initially build a strong market position via delivery capabilities, and thereafter turn to brand building, followed by the quest for input capabilities.
ISSN:1066-9868
1528-6959
DOI:10.1080/10669868.2016.1215670