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Where does brand activism authenticity stand in a divisive marketplace? New challenges and future research directions

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Bibliographic Details
Published in:	Journal of marketing theory and practice 2024-05, p.1-10
Main Authors:	Zhao, Lin, Yim, Alexis, Cui, Annie Peng
Format:	Article
Language:	English
Citations:	Items that this one cites
Online Access:	Get full text
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