Public risk perception and intention to take actions on city smog in China

This study investigates individuals' behavioral intention on city smog. A conceptual model based on the theoretical framework of protective action decision model is proposed in this study to investigate the determinants of individuals' behavioral intention. A face-to-face survey is conduct...

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Bibliographic Details
Published in:Human and ecological risk assessment 2019-08, Vol.25 (6), p.1531-1546
Main Authors: Zhu, Weiwei, Yao, Nengzhi
Format: Article
Language:English
Subjects:
behavioral intention
city smog
Decision theory
hazard-related attributes
Levels
Perception
resource-related attributes
Risk perception
Risk taking
Smog
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Summary:This study investigates individuals' behavioral intention on city smog. A conceptual model based on the theoretical framework of protective action decision model is proposed in this study to investigate the determinants of individuals' behavioral intention. A face-to-face survey is conducted among residents in two cities with different smog levels to collect empirical data. Results show that the residents of the city with high smog level present low risk perception of smog. Risk perception positively affects behavioral intention. Resource-related attributes play a moderating role in the relationship between risk perception and behavioral intention. Moreover, individuals with low levels of education and income intend to take actions. Implications of the findings are also discussed.
ISSN:1080-7039
1549-7860
DOI:10.1080/10807039.2018.1471340