The Launching of Transactional Web Sites: Market Response to Announcements by Incumbent B2C Companies

Stock market responses to announcements of transactional Web site launches by business-to-consumer retail outlets are examined. In general, announcements by retail firms yielded positive average abnormal returns (AAR). More specifically, announcements by catalog firms yielded higher AAR than announc...

Full description

Saved in:
Bibliographic Details
Published in:Journal of organizational computing and electronic commerce 2009-01, Vol.19 (1), p.50-82
Main Authors: Misra, Lalatendu, Rao, V. Srinivasan
Format: Article
Language:English
Subjects:
Abnormal returns
business-to-consumer
catalog stores
Electronic commerce
event study
physical stores
Securities markets
Studies
Web site launches
Websites
Citations: Items that this one cites
Items that cite this one
Online Access:Get full text
Tags: Add Tag
No Tags, Be the first to tag this record!
Description
Summary:Stock market responses to announcements of transactional Web site launches by business-to-consumer retail outlets are examined. In general, announcements by retail firms yielded positive average abnormal returns (AAR). More specifically, announcements by catalog firms yielded higher AAR than announcements by physical (brick-and-mortar) retail firms. Announcement of portal tenancy also leads to higher AAR for the subsample of firms making such announcements. Responses to announcements of plans to launch transactional Web sites are also explored. The implications of the results for multiple theoretical perspectives are discussed.
ISSN:1091-9392
1532-7744
DOI:10.1080/10919390802605216