An evaluation of recreational benefits and tribal tourism development for aboriginal villages after post-disaster reconstruction - a case study of Taiwan

This study investigates two sites suffering severe damage from typhoon Morakot. It utilizes the travel cost method to measure the average recreational benefits of compensation variation and equivalent variation per person, and it evaluates whether there are causal relationships among tourists'...

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Bibliographic Details
Published in:Asia Pacific journal of tourism research 2019-02, Vol.24 (2), p.136-149
Main Authors: Wu, Shou-Tsung, Chiu, Ching-Hsing, Chen, Yeong-Shyang
Format: Article
Language:English
Subjects:
aboriginal communities
Ecotourism
natural disaster
post-disaster reconstruction
Recreation
recreational benefits
revisit intention
sustainability
Tourism development
tourist destination
travel cost method
willing to pay
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Summary:This study investigates two sites suffering severe damage from typhoon Morakot. It utilizes the travel cost method to measure the average recreational benefits of compensation variation and equivalent variation per person, and it evaluates whether there are causal relationships among tourists' recreational experiences, perceived values, and revisit intentions. The outcomes demonstrate that most tourists assign high recreational values to natural and socio-cultural resources. However, a further analysis of the tangible benefits indicates that the amount of income received remains low. Tourists have difficulties nurturing an immediate revisit intention here, even when they are satisfied with their experiences.
ISSN:1094-1665
1741-6507
DOI:10.1080/10941665.2018.1556710