Tourism climate insurance: implications and prospects

This paper investigates the intentions of tourists to purchase climate insurance as part of their holiday packages. A research model, based on Bagozzi's reformulation of attitude theory designed to examine the relationships between climate expectation-disconfirmation and the behavioral intentio...

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Bibliographic Details
Published in:Asia Pacific journal of tourism research 2019-04, Vol.24 (4), p.269-280
Main Authors: Olya, Hossein G. T., Alipour, Habib, Peyravi, Bahman, Dalir, Sara
Format: Article
Language:English
Subjects:
climate change
Destination management
expectation-disconfirmation
loyalty
Mediterranean
North Cyprus
Purchase intention
Reformulation of attitude theory
seasonality
Tourism
Tourism climate insurance
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Summary:This paper investigates the intentions of tourists to purchase climate insurance as part of their holiday packages. A research model, based on Bagozzi's reformulation of attitude theory designed to examine the relationships between climate expectation-disconfirmation and the behavioral intentions of tourists in purchasing tourism climate insurance, with destination loyalty as an outcome. The model hypothesizes and tests whether expectation-disconfirmation can be resolved by insuring the product-climate. A structural equation modeling is utilized. The results reveal that the expectation-disconfirmation of tourists in relation to climate is positively associated with their intentions to purchase insurance and negatively affects loyalty.
ISSN:1094-1665
1741-6507
DOI:10.1080/10941665.2018.1564338