Exploring the transformative travel process: testing the moderating role of travel motivation and the mediating role of self-reflection of solo travelers

This study focuses on understanding how transformation happens and the emergence of different dimensions, including existential transformation, learning transformation, and behavioral transformation from solo travelers' perspectives. The hypotheses were drawn from sparse literature review and w...

Full description

Saved in:
Bibliographic Details
Published in:Asia Pacific journal of tourism research 2023-12, Vol.28 (12), p.1363-1379
Main Authors: An Nguyen, Dang Thuan, Hsu, Liwei
Format: Article
Language:English
Subjects:
authenticity
behavioral transformation
existential transformation
learning transformation
Transformative travel experiences
Citations: Items that this one cites
Online Access:Get full text
Tags: Add Tag
No Tags, Be the first to tag this record!
Description
Summary:This study focuses on understanding how transformation happens and the emergence of different dimensions, including existential transformation, learning transformation, and behavioral transformation from solo travelers' perspectives. The hypotheses were drawn from sparse literature review and were tested based on validated measurement scales. A questionnaire was distributed and successfully collected 336 valid online responses, which was then analysis using SmartPLS 3.0. The findings reveal significant direct relationships between transformative travel experiences and their dimensions. The paper provides useful insights for transformation theory about the influence of different dimensions, namely, travel motivation, self-reflection on the transformation process of solo travelers.
ISSN:1094-1665
1741-6507
DOI:10.1080/10941665.2023.2293797