점포이미지가 유통업체상표이미지 및 구매의도에 미치는 영향 - 부산지역 전국유통업체와 지역유통업체를 중심으로

Saved in:
Bibliographic Details
Published in:Journal of global academy of marketing science = Make'ting gwahag yeon'gu 2005-07, Vol.15 (2), p.49-69
Main Authors: 신종국(Shin Jong Kuk), 공혜경(Hye Kyung Kong)
Format: Article
Language:Korean
Citations: Items that this one cites
Online Access:Get full text
Tags: Add Tag
No Tags, Be the first to tag this record!
Description
Summary:
ISSN:1229-7119
1229-7119
DOI:10.1080/12297119.2005.9707482