An Exploratory Study on the Components of Visual Merchandising of Internet Shopping Mall

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Bibliographic Details
Published in:Journal of global academy of marketing science = Make'ting gwahag yeon'gu 2008-06, Vol.18 (2), p.19-25
Main Authors: Kim, Kwang Seok, Shin, Jong Kuk, Koo, Dong Mo
Format: Article
Language:English
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ISSN:1229-7119
1229-7119
DOI:10.1080/12297119.2008.9707241