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Bibliographic Details
Published in:Journal of global academy of marketing science = Make'ting gwahag yeon'gu 2008-09, Vol.18 (3), p.89-93
Main Authors: Chung, Jaihak, Lee, Sang-Mi, 郑载学, 李想美
Format: Article
Language:Korean
Online Access:Get full text
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ISSN:1229-7119
1229-7119
DOI:10.1080/12297119.2008.9707518