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The Effects of the Perceived Motivation Type toward Corporate Social Responsibility Activities on Customer Loyalty

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Bibliographic Details
Published in:Journal of global academy of marketing science = Make'ting gwahag yeon'gu 2009-09, Vol.19 (3), p.5-16
Main Authors: Kim, Kyungjin, Park, Jongchul
Format: Article
Language:Korean
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ISSN:1229-7119
1229-7119
DOI:10.1080/12297119.2009.9707294