The Factors Affecting Attitudes Toward HSDPA Service and Intention to Use: A Cross-Cultural Comparison between Asia and Europe

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Bibliographic Details
Published in:Journal of global academy of marketing science = Make'ting gwahag yeon'gu 2009-12, Vol.19 (4), p.11-23
Main Authors: Jung, Hae Sung, Shin, Jong Kuk, Park, Min Sook, Jung, Hong-Seob, Hooley, Graham, Lee, Nick, Kwak, Hyokjin, Kim, Sung Hyun
Format: Article
Language:Korean
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ISSN:1229-7119
1229-7119
DOI:10.1080/12297119.2009.9707301